Empowering Women in the Digital Economy: A Comprehensive Curriculum

Pathway: Digital Marketing

A holistic training program designed and submitted by Islamic International Medical College Trust (IIMCT)-Riphah Exceltech Institute, aimed at equipping participants—especially women from rural areas—with advanced skills in English communication, e-commerce, digital marketing, product sourcing, financial literacy, and freelancing. This curriculum bridges theoretical knowledge and hands-on practice, fostering entrepreneurial mindsets, sustainable business practices, and long-term community impact.

#English_Communication#E-commerce#Freelancing#Digital_Marketing#Financial_Literacy#Entrepreneurship#Product_Hunting#Content_Creation#Leadership

1. Demonstrate proficiency in English language and business communication skills, including professional writing, effective verbal communication, and intercultural competence in digital and entrepreneurial settings.

Learning Targets:

1. Write professional emails, proposals, and documents using clear organization and correct grammar.

2. Apply intercultural communication strategies to foster inclusivity in virtual and face-to-face meetings.

Modules

1. English Language & Communication Foundation

1. 1. Fundamentals of Business Communication

Learning Outcomes:

1. Introduce yourself in intercultural settings

2. Discuss cultural barriers and ethics in communication

1. 2. Active Listening & Professional Etiquette

Learning Outcomes:

1. Demonstrate active listening in client interactions

2. Handle client briefs and feedback

1. 3. Professional Writing & Presentation Skills

Learning Outcomes:

1. Draft effective business emails and proposals

2. Deliver virtual presentations with clarity and confidence

2. Exhibit technical proficiency in IT tools and e-commerce platforms, enabling participants to establish, operate, and secure online businesses.

Learning Targets:

1. Set up and customize an online store using platforms like Shopify or WooCommerce.

2. Implement cybersecurity best practices and payment gateway integrations.

Modules

Empowering Women in the Digital Economy: A Comprehensive Curriculum

Pathway: Digital Marketing

#English_Communication#E-commerce#Freelancing#Digital_Marketing#Financial_Literacy#Entrepreneurship#Product_Hunting#Content_Creation#Leadership

Empowering Women in the Digital Economy: A Comprehensive Curriculum

Pathway: Digital Marketing

1. Demonstrate proficiency in English language and business communication skills, including professional writing, effective verbal communication, and intercultural competence in digital and entrepreneurial settings.

Learning Targets:

Modules

1. English Language & Communication Foundation

1. 1. Fundamentals of Business Communication

Learning Outcomes:

1. 2. Active Listening & Professional Etiquette

Learning Outcomes:

1. 3. Professional Writing & Presentation Skills

Learning Outcomes:

2. Exhibit technical proficiency in IT tools and e-commerce platforms, enabling participants to establish, operate, and secure online businesses.

Learning Targets:

Modules

Empowering Women in the Digital Economy: A Comprehensive Curriculum

Pathway: Digital Marketing

1. Demonstrate proficiency in English language and business communication skills, including professional writing, effective verbal communication, and intercultural competence in digital and entrepreneurial settings.

Learning Targets:

Modules

1. English Language & Communication Foundation

1. 1. Fundamentals of Business Communication

Learning Outcomes:

1. 2. Active Listening & Professional Etiquette

Learning Outcomes:

1. 3. Professional Writing & Presentation Skills

Learning Outcomes:

2. Exhibit technical proficiency in IT tools and e-commerce platforms, enabling participants to establish, operate, and secure online businesses.

Learning Targets:

Modules

1. E-Commerce Setup & IT Tools

1. 1. Shopify for Beginners

Learning Outcomes:

1. 2. Payment Gateways & Cybersecurity

Learning Outcomes:

1. 3. General Computer Proficiency

Learning Outcomes:

3. Develop leadership, adaptability, teamwork, and emotional intelligence for effective collaboration in entrepreneurial and professional environments.

Learning Targets:

Modules

1. Soft Skills & Leadership

1. 1. Emotional Intelligence & Team Dynamics

Learning Outcomes:

1. 2. Conflict Resolution & Ethics

Learning Outcomes:

1. 3. Time & Stress Management

Learning Outcomes:

4. Apply foundational IT expertise, including general computer literacy and troubleshooting, to support personal system maintenance and secure digital operations.

Learning Targets:

Modules

1. Foundational Computer Skills

1. 1. File Management & Organization

Learning Outcomes:

1. 2. Introduction to Google Tools & MS Office

Learning Outcomes:

1. 3. Operating System Basics & Troubleshooting

Learning Outcomes:

5. Demonstrate core financial literacy skills for budgeting, cash flow analysis, and compliance to support sustainable personal and business finances.

Learning Targets:

Modules

1. Financial Literacy & Planning

1. 1. Intro to Budgets & Cash Flow

Learning Outcomes:

1. 2. Banking & Taxation Essentials

Learning Outcomes:

1. 3. Financial Analysis for Decision-Making

Learning Outcomes:

6. Develop, execute, and analyze effective digital marketing campaigns using SEO, social media, PPC, and data analytics tools to enhance online visibility and growth.

Learning Targets:

Modules

1. Digital Marketing & Persona Creation

1. 1. SEO & PPC Fundamentals

Learning Outcomes:

1. 2. Social Media Management

Learning Outcomes:

1. 3. Data Analytics & Persona Development

Learning Outcomes:

7. Identify, evaluate, and source profitable products for e-commerce through market analysis, supplier engagement, and efficient inventory management strategies.

Learning Targets:

Modules