Learning Targets:

1. Design holistic marketing plans applying frameworks such as the 4Ps and customer journey mapping, supported by case studies of successful integrated campaigns in STEM environments.

2. Implement data-driven decision making by utilizing analytics tools like Google Analytics, HubSpot, and Tableau in combination with real-world case study analyses to refine strategic approaches.

3. Articulate clear value propositions and messaging strategies that resonate with the technological and educational ethos of STEM and AI, while drawing lessons from case studies of leading institutions.

Modules

Learning Targets:

1. Execute targeted digital marketing campaigns using SEO, SEM, and PPC frameworks to optimize online visibility, supported by pre- and post-campaign case studies.

2. Utilize social media platforms and automation tools such as Hootsuite and Buffer to enhance audience engagement, documenting outcomes in comparative case studies.

3. Apply A/B testing and conversion rate optimization techniques, systematically analyzing the results through detailed case study reports to refine campaign performance.

Modules

Learning Targets:

1. Implement performance tracking systems using tools such as Google Analytics, Tableau, and AI-driven platforms, integrating case study data for continuous improvement.

2. Interpret key performance metrics and benchmarks to assess digital marketing initiatives, comparing results against established case studies in similar educational settings.

3. Recommend actionable enhancements based on data insights and case study evidence to iteratively improve campaign strategies in an AI-enabled marketing environment.

Modules

Learning Targets:

1. Coordinate cross-functional teams to ensure seamless execution of marketing campaigns across digital and traditional platforms, incorporating learnings from relevant case studies.

2. Utilize project management tools such as Asana, Trello, or Microsoft Project to manage timelines, resources, and budgets, supplementing planning with real-world case study examples.

3. Monitor campaign deliverables, adjust strategies based on stakeholder feedback and case study evaluations, and report outcomes using visual dashboards for continuous improvement.

Modules